Signal Group

Amenity & Demand

6data sources

8%composite weight

Amenity & Demand captures local job market density, event activity, school quality, food access, and unemployment rates. These demand-side signals indicate how attractive an area is for residents and visitors, driving foot traffic and commercial activity.

CRE Relevance

Why it matters for CRE

Amenity density is a key driver for QSR and retail site selection. Areas with strong schools attract families (good for family-oriented retail). Event venues drive periodic foot traffic spikes. Job density means lunchtime and after-work customers. Low unemployment indicates a healthy local consumer base.

Octagon Position

Signal position in the composite

Amenity & Demand highlighted — other groups at baseline

Sub-Scores

6 contributing sub-scores

Sub-Score

Description

Methodology

Refresh

Job Market Density

Density of active job postings within the trade area.

Job listing aggregation within 5km radius. Higher posting density = more economic activity.

Continuous

Event Activity

Volume and attendance of local events driving foot traffic.

Event intelligence data within 5km. Weighted by expected attendance and category.

Continuous

School Quality

Average quality rating of schools within the trade area.

School quality ratings for K-12 schools within 3km. Higher ratings attract families.

Annually

Food Access

Access to grocery stores and fresh food, indicating neighborhood desirability.

Federal food access data with low-access designation. Better access = higher score.

Annually

Unemployment Rate

Local unemployment rate compared to metro and national averages.

Federal local area unemployment statistics. Lower unemployment = higher score (inverted).

Monthly

Search Intent

Real-time consumer search interest for the metro area, indicating demand momentum.

Consumer search volume data for commercial categories in the metro. Rising interest = higher score.

Weekly

Scoring Methodology

How the score is calculated

An Amenity & Demand score of 55 means local amenity density and demand signals score 55 out of 100. Job density, school quality, and search intent are the strongest contributors.

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