Amenity & Demand captures local job market density, event activity, school quality, food access, and unemployment rates. These demand-side signals indicate how attractive an area is for residents and visitors, driving foot traffic and commercial activity.
Amenity density is a key driver for QSR and retail site selection. Areas with strong schools attract families (good for family-oriented retail). Event venues drive periodic foot traffic spikes. Job density means lunchtime and after-work customers. Low unemployment indicates a healthy local consumer base.
Density of active job postings within the trade area.
Job listing aggregation within 5km radius. Higher posting density = more economic activity.
Volume and attendance of local events driving foot traffic.
Event intelligence data within 5km. Weighted by expected attendance and category.
Average quality rating of schools within the trade area.
School quality ratings for K-12 schools within 3km. Higher ratings attract families.
Access to grocery stores and fresh food, indicating neighborhood desirability.
Federal food access data with low-access designation. Better access = higher score.
Local unemployment rate compared to metro and national averages.
Federal local area unemployment statistics. Lower unemployment = higher score (inverted).
Real-time consumer search interest for the metro area, indicating demand momentum.
Consumer search volume data for commercial categories in the metro. Rising interest = higher score.
An Amenity & Demand score of 55 means local amenity density and demand signals score 55 out of 100. Job density, school quality, and search intent are the strongest contributors.